Any metric that doesn't connect back to business metrics/objectives is waste for sure. However, there is some merit in tracking them for 'content performance' tests when experimenting with content types or formats. - Zee
Completely agree with you on that. However, we measure content performance to see how that is linked with our business metrics. For example, if our objective is to get more website visits, we would like to see how our content is performing in the light of that objective. That is why constructing a ratio that tracks the content performance metric with business metric is important.
Any metric that doesn't connect back to business metrics/objectives is waste for sure. However, there is some merit in tracking them for 'content performance' tests when experimenting with content types or formats. - Zee
Completely agree with you on that. However, we measure content performance to see how that is linked with our business metrics. For example, if our objective is to get more website visits, we would like to see how our content is performing in the light of that objective. That is why constructing a ratio that tracks the content performance metric with business metric is important.